Square

Spatial / Environmental System Design

Presentation Design / Visual Direction / Booth Design / Environmental Graphics

Client: Square

Challenge

Create a tradeshow experience that reflects the flexibility and connectivity of Square’s platform while adapting seamlessly across different booth sizes and events.

Square trade show exhibit concept and environmental design
Square trade show exhibit concept and environmental design

Approach

A modular booth system that scales and adapts across events, bringing together brand messaging, product demonstrations, and environmental graphics to create a cohesive, human-centered experience.

Outcome

Spiro won the Square business, with the environmental concept serving as a key part of the RFP presentation.

Square trade show exhibit mood board and design inspiration
Square trade show exhibit front view
Square trade show exhibit concept with product demonstration areas
Square trade show exhibit with branded visitor and demonstration spaces
Square trade show exhibit floor plan and spatial layout
Square trade show exhibit with open seating and demonstration areas
Square trade show app demonstration
Square trade show exhibit and design

Boeing Defense

Environmental Graphic Concept Development

Presentation Design / Visual Direction / Booth Design / Environmental Graphics

Client: Boeing

Graphic and environmental directions for Boeing Defense explore how the brand could create a stronger, more immersive presence within an existing trade show booth architecture. Bold messaging, large-scale imagery, dimensional graphics, color, texture, and digital-inspired elements give each direction a distinct point of view while remaining grounded in Boeing’s visual identity.

Boeing Defense trade show exhibit concept with large-scale environmental graphics
Boeing Defense trade show exhibit concept with large-scale environmental graphics
Boeing Defense environmental graphic concept and visual system
Boeing Defense trade show exhibit graphics applied to an exhibition environment
Boeing Defense environmental graphic system and image treatments
Boeing Defense trade show exhibit graphics applied to an exhibition environment
Boeing Defense environmental graphic concept and visual system
Boeing Defense trade show exhibit concept with branded environmental graphics
Boeing Defense trade show exhibit exterior concept
Boeing Defense trade show exhibit graphics applied to an exhibition environment
Boeing Defense trade show exhibit exterior concept
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