Concept Direction / Art Direction / Digital & Print / Production
Client: CPM Developers
Modi Apartments
Challenge
Modi is a micro-apartment community designed for young urban residents who prioritize location, mobility, and experiences over square footage.
Approach
Built around the idea Live Small, Venture Far, the identity combines a minimal logo, vibrant color palette, and lifestyle imagery to reflect compact urban living and a sense of adventure.
Outcome
An early website launch and targeted social campaign drove an 18% increase in qualified leads in the first quarter.
