Coolibar’s photo direction centers on everyday moments in the sun, with UPF 50+ protection built in.
Developed seasonal lifestyle direction; collaborated with photographers; guided shot lists, styling, casting direction, and image selection to create authentic, activity-driven imagery that supports the Coolibar brand.
Coolibar: UPF 50+ Sun Protection You Wear
Creative Director: Elizabeth Mullen | Photographer: Cheyenne Ellis | Producer: Kevin Kapoor | Photo Retoucher: Dave Rosenfeld
Client: Coolibar: UPF 50+ Sun Protection You Wear
Creative Director: Elizabeth Mullen | Photographer: Cheyenne Ellis | Producer: Verity Hoskins | Photo Retoucher: Dave Rosenfeld
Client: Coolibar: UPF 50+ Sun Protection You Wear
Creative Director: Elizabeth Mullen | Photographer: Martin Sunberg | Producer: Tanya Silver | Photo Retoucher: Dave Rosenfeld
