Overview
One of the challenges in the apparel industry is to sell through inventory before the next season hits, while keeping product feeling fresh through the final weeks.

Approach
I led this charge by creating a strategy across merchandising, buyers, copywriters, and designers to build weekly-themed color stories that reframed existing inventory in fresh, cohesive ways. Instead of pushing one-off promotions, we created connected narratives that carried across e-commerce, email, social, and print.
To keep us on track, we developed a scalable asset playbook with pre-approved messaging and color stories that not only generated customer excitement but also aligned our internal teams around a cohesive narrative, increasing speed, alignment, and production efficiency. 

Outcome
This strategy supported four 8-week launches, 200+ digital assets per drop, and four 48-page catalogs, driving sustained engagement, a 2% conversion rate, and $6M in revenue.