Flux Apartments
Client: Roers Companies
Overview
FLUX is a modern residential brand designed for young professionals pursuing an integrated work–play lifestyle in downtown Des Moines, featuring high-end interiors with loft-style ceilings and industrial fixtures, along with amenities such as a rooftop bar with skyline views.
Approach
Minimal forms and vibrant colors convey energy and urban sophistication, while identity, imagery, and messaging reflect ambition, connectivity, and lifestyle aspiration.
Outcome
With a 50% occupancy goal at launch, FLUX exceeded expectations—leasing 70% of the units before completion.
Mood Board
Logo
-
![]()
Option 1
-
![]()
Option 2
-
![]()
Option 3
-
![]()
Option 4
-
![]()
Option 5
-
![]()
Option 6
Homepage
Modi Apartments
Client: CPM Developers
Overview
Modi is a micro-apartment community for young urban residents who prioritize location and mobility, embracing cozy spaces in favor of a life on the move.
Approach
Built around the idea Live Small, Venture Far, the logo mark, color palette, and imagery celebrate minimal living, adventure, and a simple aesthetic.
Outcome
An early website launch and strong social push drove an 18% increase in qualified leads from the target audience in the first quarter.
Homepage
Mobile View
Quarterdeck Resort
The Quarterdeck Resort identity blends nostalgia and relaxation, with a logo inspired by a vintage 1950s boat emblem. Soft tones and classic nautical elements, combined with a clean, structured layout, make trip planning effortless.
