Overview
Set in Linden Hills, one of Minneapolis’ most loved neighborhoods, Linden 43 sits within walking distance of everyday favorites—coffee shops, yoga studios, the farmers market, and the trails around Lake Harriet and Bde Maka Ska. It was positioned as a luxury lakeside retreat that still feels deeply connected to its neighborhood.
Approach
The logo draws from a vintage trolley badge, nodding to the historic streetcar lines that once connected towns within a town. The contour or depth lines of Lake Harriet are subtle blue water textures that carry that connection to the lakes throughout the brand.
Outcome
More than half of the residences were leased before the building was complete.
Linden 43, Apartments
Client: DM Properties
Museum Exhibition Invite
Client: Minneapolis Institute of Art
Best Designed Invitation, American Alliance of Museums (AAM)
This award-winning invitation (AAM), Arnold Newman Portraits, honors one of the 20th century's most influential photographers. Its sophisticated layout echoes the timeless quality of Newman’s iconic portraits, and highlights the importance of his lifelong artistic legacy.
Tru Melange Packaging
Client: Tru Melange
Tru Melange is positioned as a premium, eco-conscious candle brand for health-minded consumers. Using 100% North American beeswax reinforces trust and quality, while a clean white base, natural imagery, and vibrant color system differentiate scents and deliver strong shelf presence through eco-friendly, repurposable packaging.
Katie & Eric Wedding Invite
Paper: Cougar Natural–80 lb cover
Belly Band: Hand-painted, watercolor
This destination wedding invitation blends relaxed elegance, heartfelt craftsmanship, and a spirit of adventure. Printed locally at a small shop, on an inexpensive yet high-quality sheet and assembled by hand. Luxury that feels effortless.
