Tru Melange Candles

Working with a local Minneapolis craft supplier and distributor, we created packaging that reflected the organic, handcrafted nature of its beeswax and soy candles. Natural imagery, clean typography, and color distinguish each fragrance while creating a cohesive product family.

Elizabeth Mullen: Creative Direction / Packaging + Product Communication
Michael Dietsche: Art Direction / Package Concept / Illustration

Client: Coolibar

Coolibar Ultimate Coverage Pouches + Hang Tags

The Ultimate Coverage accessories collection was designed to help wearers achieve full-body protection from damaging UV rays. Working with designer Michael Dietsche, we developed a packaging system for the collection of UPF 50+ gloves, masks, and accessories that made the products easier to understand, organize, and take on the go.

Zippered fabric pouches added portability, while individual hang tags clearly communicated each product’s fabric, features, and differentiators at the point of sale.

Function + Portability

Each product received its own hang tag featuring a simplified illustration of the garment. Inside, technical illustrations identified specific features and benefits, while a supporting icon system communicated fabric qualities at a glance. The system replaced dense bulleted information with a more visual approach—making technical product information easier to understand within limited packaging space. The illustrations and the iconography could also extend beyond packaging to online product pages, creating a consistent communication system across retail and digital.