Square
Spatial / Environmental System Design
Presentation Design / Visual Direction / Booth Design / Environmental Graphics
Client: Square
Challenge
Create a tradeshow experience that reflects the flexibility and connectivity of Square’s platform while adapting seamlessly across different booth sizes and events.
Approach
Developed a modular booth system that could scale and adapt across events, bringing together brand messaging, product demonstrations, and environmental graphics to create a cohesive, human-centered experience.
Outcome
The proposal contributed to Spiro winning the Square business, with the environmental concept serving as a key part of the RFP presentation.
Boeing Defense
Environmental Graphic Concept Development
Presentation Design / Visual Direction / Booth Design / Environmental Graphics
Client: Boeing
Developed a series of graphic and environmental directions for Boeing Defense, exploring how the brand could create a stronger, more immersive presence within an existing tradeshow booth architecture. The concepts use bold messaging, large-scale imagery, dimensional graphics, color, texture, and digital-inspired elements to give each direction a distinct point of view while remaining grounded in Boeing’s visual identity.
